Ep. 11: Rasmus Hyltegård

Rasmus Hyltegard, Global AI Retail Lead, Data & AI Avanade Integrated Center of Excellence, discusses the evolving roles of AI, IoT, and Big Data in retail. With over 15 years of consulting experience, Rasmus shares insights on breaking organizational silos, empowering employees, and aligning technology with customer expectations. He highlights the importance of viewing employees as valuable assets rather than costs, integrating authentic brand values, and maintaining human interaction despite automation.

Cillian Drury, a seasoned expert in fashion retail technology, shares his journey from the traditional retail landscapes of Europe and Asia to spearheading tech-driven initiatives with NuORDER. Cillian talks about the challenges and opportunities in adopting digital solutions, highlighting the growing importance of traceability and sustainability. He explores AI integration and the rise of B2B digital platforms, providing valuable insights into how brands can navigate technological advancements.

Andres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to diverse market needs. His discussion shows how PUMA is leveraging digital innovation to create seamless, personalized shopping experiences and strengthen global retail partnerships.

Ines Clark, the Founder at MartyAI, discusses the future of fashion retail through AI-driven personalization and omnichannel strategies. She reflects on her experience at NuORDER and Farfetch, discussing the transformation of store experiences, the role of pre-purchase consumer insights, and the impact of digital innovation on retail operations. Her insights offer a glimpse into how technology can unify online and offline customer journeys, driving relevance and efficiency in the industry.

Claudia Vazquez, the 3D Manager at VILA, discusses her transition from traditional fashion design to 3D modeling, the impact of 3D technology on the fashion industry, the intricacies of lighting and color accuracy, and the future role of AI in enhancing 3D design processes. These insights reveal how 3D technology is revolutionizing fashion design, making it more efficient and innovative.

Martin Gustaffson, founder of Madh, shares the brand's origin story and discusses the challenges of creating durable, high-quality denim and their approach to sustainable fashion, through an innovative on-demand production model that allows for extensive customization, adapting to consumer needs without the burden of overproduction.

Isaac Korn is the Senior Director of Innovation at Perry Ellis International. He delves into their pioneering venture into the metaverse and shares insights on embracing virtual environments for brand engagement, tackling the challenges of cryptocurrency and digital wallet adoption, and navigating the evolving landscape of digital fashion.