Martin Gustaffson, founder of Madh, shares the brand's origin story and discusses the challenges of creating durable, high-quality denim and their approach to sustainable fashion, through an innovative on-demand production model that allows for extensive customization, adapting to consumer needs without the burden of overproduction.

Isaac Korn is the Senior Director of Innovation at Perry Ellis International. He delves into their pioneering venture into the metaverse and shares insights on embracing virtual environments for brand engagement, tackling the challenges of cryptocurrency and digital wallet adoption, and navigating the evolving landscape of digital fashion.

Episode 3
Patrik Lundström, former CEO of Renewcell, dives into the intersections of sustainability, legislation, and the free market in fashion. He explores the journey and challenges of Circulose, Renewcell's groundbreaking recycled material of worn-out clothes, highlighting the industry's response, the importance of brand commitments, and the battle against greenwashing.

Episode 1
Luca Pascucci is heading the digital team at Name It. He shares stories and insights about transitioning into a digital way of selling with the goal of becoming sample-free by 2026. Name It is a Danish fashion brand for babies, kids, and teens.